About Us

Redefining Contemporary Chic

Salt Tree / DeMasqe is a premier retail destination offering contemporary clothing for the modern woman who seeks a perfect balance of high-end style, exceptional quality, and competitive pricing. We believe that staying on-trend should be an effortless and accessible experience for everyone.

Fresh Trends, Every Week

As a fast-fashion driven brand, we refresh our collections every single week. Our main competitive advantage is providing the most sought-after trend items with an unbeatable price. At Salt Tree, you don’t just follow the trend - you stay ahead of it.


Our Locations

📍 Flagship Store (Owner-Managed)

Our Salinas location is the brand's primary flagship store, directly managed to ensure our core brand experience.

  • Salinas: Northridge Mall

📍 Partner Locations (Independently Owned & Operated)

The following locations are independently owned and operated by franchise partners. Please be advised that product selection, price plans, store policies, and operating hours are determined independently by each owner and may differ from our flagship store.

  • Milpitas: Great Mall

  • Pleasanton: Stoneridge Shopping Center

  • San Francisco: Stonestown Galleria

  • Concord: Sunvalley Shopping Center

  • San Rafael: Northgate

  • Santa Rosa: Santa Rosa Plaza

We recommend contacting these locations directly for specific inquiries regarding their individual store policies.